Every business requires a website. It is a cheap and incredibly useful tool for attracting new clients, getting information about the business out there and conveying a professional image. The problem is on average users only spend between 10 and 20 seconds viewing a web page.
This includes potential employees, clients and investors. As well as having an eye catching design and easy to navigate site, it’s important that what is on your webpage is useful and interesting enough to keep their attention and impress, no matter what the size of your business.
It may seem obvious but contact information, including an email address, phone number and ideally a message box, needs to be easily located. Just by clicking through to your company’s website the user must have some interest in your business and there’s a chance they’ll want to get in touch with further queries.
Depending on your type of company it can be worth having your physical address and a map on the page as well. This is helpful for clients, especially if you run a shop or other company relying on actual visitors.
Up To Date Content
For small and new businesses especially, having content besides the standard contact, product information and about us page is vital to increase visitor numbers. While more content will improve rankings the problem is many companies struggle to create relevant material.
Be concise with content as few users will read more than 400 words. Post regularly to keep rankings steady but also to show new visitors that the company is active. Focus on issues surrounding your industry too, demonstrating a good knowledge of the sector.
Having a section dedicated to case studies shows off the successes of your business and is likely to build trust with users. Gather quotes and images from your clients and set them out in a clear manner, as people are more likely to rely on a company with good feedback. This may prove harder for new businesses, but just flesh out any existing successes.
Images are the most likely aspect to draw in users in the first place. Include people in them, whatever your business, as this instantly intrigues most visitors. Professional shots give off a qualified air and it’s important to have a good balance between images and text. Don’t focus on one more than another but always make sure there is a purpose for each, as users will be turned off by filler.