In todays highly competitive business marketplace, it can be a challenge to get your company noticed. The internet has provided a whole range of new ways to make yourself heard, but thousands of other voices are also all shouting at the top of their lungs to get peoples attention.
While a lot of companies spend huge quantities of cash on expensive marketing and advertising campaigns, there are also a whole range of simpler and more cost-effective ways of getting your business out there. Here are just a few of them.
Create Social Media Accounts and Use Them
The first word of the term social media tells you best what you need to do. Its no good creating accounts and expecting that they will naturally develop followers. You really need to put the time and effort into making the most of them. Work out the best social media platforms to target your clients and be active. Post interesting content and respond to clients. Update the accounts regularly but dont spam people. Theres a whole range of advice online that can give you a major helping hand.
Create Shareable Content
Having a blog page that you regularly update with fresh, interesting content is the best way to drive organic traffic back to your site. Although SEO is important, remember to actually write for your target audience rather than the search engines themselves. Youre more likely to have success with content that actually solves a problem or gives people information that they never knew about before. Make it easy for people to share this content through social media platforms as well.
If you have something like a branded pen or mug to give to people alongside your regular business card, it makes your business seem like it is a much bigger entity. Not only this, other people are likely to see the item and discover your company for the first time. As well as this, you should consider sending out your correspondence on branded letterheads and using manual business checks for payment. All of these things add up to give your business a look of quality and professionalism.
Focus on SEO
In todays online marketplace, the importance of SEO cannot be overstated. All the content on your site should be keyword rich and there should be pages that are updated on a regular basis. You could also think about pay per click (PPC) advertising to get yourself to the top of the pecking order when you are first starting out. If you have a strong SEO strategy in place, over time you should see results and get more organic traffic to your site.
Making connections doesnt have to be hugely expensive, and the natural rewards you get from meeting people in your field are numerous. As well as potentially generating clients, you can also learn so much about your industry by the simple process of talking to people in the know. In todays modern world, sometimes the old fashioned ways still work best.