Since blogging is hugely popular, it only makes sense that real estate agents and others in the real estate industry should use it to their advantage. Real estate is currently a smaller topic in the blogging world, and while that means that your audience may initially be small, it also means that there is plenty of room for your blog to grow because you’ll have less competition.
Here are the seven simple steps to follow for creating a successful real estate blog:
- Select A Solid Blogging Platform
The very first thing you need to do is choose a blogging platform that is free, reliable, and easy-to-use. An example of a platform that fulfills this criteria perfectly is WordPress, which is currently the most popular blogging platform in the world and gives you a variety of themes to choose from.
- Write Topics That Link Local Interests To National Issues
Your blog has to gain an audience for it to be successful. One of the most effective ways to do this will be to take national issues having to do with real estate and then talk about how those issues impact local real estate.
The reason this will be effective is because people will be searching for information on national news and how it impacts them. An example of what you can talk about is shifting national home prices and how they have impacted the price of homes in your city.
- Become Active On Social Media
Social media marketing needs to be a huge focus of how you promote your blog. Link your blogs to pages on each of the major social media outlets, write daily content and update your followers of a new blog post, and become engaged with relevant groups.
- Build Your Blog’s SEO Strength
Focusing on the SEO strength of your blog is also important because it determines how visible your blog is on search engines, which translates to how many people view your blog daily. An SEO website analyzer will rate the SEO strength of your blog for you and tell you what needs to be improved.
- Make Your Blog Rich With High Quality Images
Since you’re in the real estate business, people will only naturally want to see the homes and property you talk about. Every post you make should include at least one high quality image that relates to the topic of the post.
- Schedule Posts
The key to any successful blogging effort is to update your blog frequently according to a consistent schedule. Discipline yourself to write and publish at least one post a week.
- Forge Relationships With Real Estate Bloggers
Finally, one of the best ways to build awareness about your blog will be to collaborate with other popular real estate bloggers. Treat them as your friends rather than your competitors. Comment on their posts while including the link to your blog, include the link to their blogs in your own posts, and see if they would be interested in guest posting on your blog.
Remember that it will take time for your real estate blog to grow. You can’t expect it to become hugely popular after just a few posts. But while blogging may require some hard work on your part, the payoff is that in time it will gain you recognition and more clients.