Growing Online Income

A case study on Middle Eastern telecommunications

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These days, communications – particularly digital communications – are absolutely vital for businesses, helping them to trade, grow, and network on a global level; the modern business world is built upon the foundations of a vast communications network, including the Internet, and it has never been more important for developing economies, such as the Middle East, to be able to compete.

The growth of telecommunications in the Middle East

When it comes to telecommunications and the growth of business networks, one of the world’s biggest success stories is that of the Middle East. Throughout the 1990s, and until fairly recently, the Middle East was, for the most part, without the Internet or a decent telecommunications infrastructure. Now, though, there are more than 30 million social media users in the Middle East alone. The Middle East is also one of the few regions on earth to still be experiencing a growth in print media, while B2B marketing is flourishing; both of these successful aspects of day-to-day business can be put down to the growth of digital technology, and communication, within the Middle East.

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Boosting telecommunications in the Middle East

Boosting telecommunications in the Middle East has been vital in radically improving the region’s communication infrastructure, something that has helped numerous countries to trade on a global level. Of course, as with many business developments around the world, the increase in telecommunications is due, in the most part, to investment; without it, few ideas would actually be able to get off the ground. Eshan Bayat, an Afghan business entrepreneur, philanthropist, and the founder of the Afghan Wireless Communication Company and the Bayat Foundation, is one such investor. Ehsan Bayat’s presentations on the global business stage have helped telecommunications in the Middle East to make huge leaps; the Ariana Television Network, which was launched because of the involvement of the Bayat Foundation, is now one of the biggest channels in Afghanistan, and has paved the way for similar channels and networks across the Middle East.

Why, and how, has telecommunications developed so rapidly in the Middle East? One of the most obvious answers is the growth of global interest in the region; more businesses than ever before are choosing the Middle East as a base, while resources and opportunities are often rife in developing economies. There are also an increasing number of expats choosing to settle in the Middle East; whether this is due to climate, family connections, or business opportunities, the region has become rich with investment from across the world, while such an influx of Western entrepreneurs has greatly changed the way in which business is conducted, including the development, and use, of telecommunications. Now, perhaps more than ever, the Middle East needs to communicate with the rest of the world, talking the same international language: business.

Telecommunications – that is, communications on a digital stage – are increasingly important to business these days. Economies without the backing of a solid telecommunications infrastructure are more frequently left behind than those with digital means in place, and the Middle East is one such region that has used investment wisely to be able to compete on a global stage.

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